by Joel Serman | Jan 4, 2017 | Marketing Research, Packaging
Using plain packaging for just one day can change smokers’ attitudes towards their cigarette packs, according to the first randomised controlled trial into the effects of short-term exposure to plain cigarette packaging on smoking attitudes and behaviour. These...
by Joel Serman | Jan 4, 2017 | Market Research Cape Town, Market Research South Africa, Marketing Research, Packaging
The market is changing, and the time has come to redesign the package of that old established brand. This will revitalize the brand, the marketing manager supposes. Or, a new product with great promise emerges from the laboratory, and a new package must be created...
by Joel Serman | Jun 1, 2016 | Market Research Cape Town, Market Research South Africa, Marketing Research, Packaging
Informing your business to make the correct...
by Joel Serman | Jun 1, 2016 | Marketing Research
You’ve done your initial market research and you’ve rubber-stamped your company business plan. All that’s left is execution. Your superstar team turns your idea into a business, as you acquire new users, close your first few sales, and build great...
by Joel Serman | Jun 1, 2016 | Market Research Cape Town, Market Research South Africa, Marketing Research
A full service qualitative and quantitative marketing research...
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