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Research Collective is uniquely qualified to provide market research and impact evaluations on business and product issues faced by companies today. This specifically refers to any research with implications for decisions to be made by the business.

 Impact Evaluation & Packaging Research

 Impact Evaluation & Packaging Research

Impact Evaluation Research

Evaluate and financially quantify the impact that a specific business decision will have on your business (e.g. new packaging, new product development, improved recipe or new promotion etc)

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Stage in the Purchase Process / Tracking Surveys

Where is the customer in the adoption process? Shows market Awareness – Knowledge – Intention – Trial – Purchase – Repurchase of the product.

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Sales Force Effectiveness Surveys

Sales activities, performance and effectiveness in producing the desired and measurable effect or goal. Often measured in a 360 degree survey completed by the sales person, the client (evaluating the sales call) and the supervisor responsible for evaluating the sales person.

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Sales Lead Generation Surveys

o Timely use and follow-up of sales leads,
o Qualifying sales leads (thereby saving valuable sales force time) and
o Providing more effective tracking of sales leads.

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Sales Forecasting and Market Tracking Surveys

Expert estimates of the market, judgmental bootstrapping (expert-based rules describing how to use available secondary market information), conjoint analysis (estimation of consumer choice preferences), and self-reported intentions to make future purchases.

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Prices Setting Surveys and Elasticity of Demand Analysis

Estimates of demand elasticity, optimal price points, and prices too low or too high. Estimates for different product-service segments or usage situations.

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New Product Concept Analysis Surveys

Appropriate in the initial screening of new product concepts. Likes and dislikes, acceptability and likelihood of purchase are especially useful measures.

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New Product Acceptance and Demand Surveys (Conjoint Analysis)

Estimating demand for new product descriptions, graphics, or prototypes. Yields market share estimates for alternative concept configurations.

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Impact Evaluation Research

Evaluate and financially quantify the impact that a specific business decision will have on your business (e.g. new packaging, new product development, improved recipe or new promotion etc)

Stage in the Purchase Process / Tracking Surveys

Where is the customer in the adoption process? Shows market Awareness – Knowledge – Intention – Trial – Purchase – Repurchase of the product.

Sales Force Effectiveness Surveys

Sales activities, performance and effectiveness in producing the desired and measurable effect or goal. Often measured in a 360 degree survey completed by the sales person, the client (evaluating the sales call) and the supervisor responsible for evaluating the sales person.

Sales Lead Generation Surveys

o Timely use and follow-up of sales leads,
o Qualifying sales leads (thereby saving valuable sales force time) and
o Providing more effective tracking of sales leads.

Sales Forecasting and Market Tracking Surveys

Expert estimates of the market, judgmental bootstrapping (expert-based rules describing how to use available secondary market information), conjoint analysis (estimation of consumer choice preferences), and self-reported intentions to make future purchases.

Prices Setting Surveys and Elasticity of Demand Analysis

Estimates of demand elasticity, optimal price points, and prices too low or too high. Estimates for different product-service segments or usage situations.

New Product Concept Analysis Surveys

Appropriate in the initial screening of new product concepts. Likes and dislikes, acceptability and likelihood of purchase are especially useful measures.

New Product Acceptance and Demand Surveys (Conjoint Analysis)

Estimating demand for new product descriptions, graphics, or prototypes. Yields market share estimates for alternative concept configurations.

 Customer & Customer Experience Research

 Customer & Customer Experience Research

Customer Experience Research

Your customers are your most important asset, understanding their experience of your company, brand and products is fundamental to your success.

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Customer Intention – Purchase Analysis Surveys

Customer motivation to move from interest in the product to actual purchase. Key to understanding customer conversion, commitment, and loyalty

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Customer Attitudes and Expectations Surveys

Does the product meet customer expectations? Attitudes formed about the product and/or company. Improve ads, customer conversion, commitment and loyalty.

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Customer Trust – Loyalty – Retention Analysis Surveys

Depth of consumer attitudes formed about the product and/or company. Especially for high priced consumer goods with long decision and purchase processes.

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Customer Service Surveys

Focus in detail on the actual customer service that was received, the process involved in receiving that service and the evaluation of the participants in the service process.

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Customer Service Representative Surveys

Attitudes, Burnout, Turnover, and Retention

• Customer Service Representatives hold attitudes that reflect on their job-related activities including:
• The allocation of time & solutions to customer needs
• How to improve their job & best practices
• How well internal departments help customers
• These surveys focus on reducing costs and increasing the quality of customer relationships.

Enquire now

Customer Experience Research

Your customers are your most important asset, understanding their experience of your company, brand and products is fundamental to your success.

Customer Intention – Purchase Analysis Surveys

Customer motivation to move from interest in the product to actual purchase. Key to understanding customer conversion, commitment, and loyalty

Customer Attitudes and Expectations Surveys

Does the product meet customer expectations? Attitudes formed about the product and/or company. Improve ads, customer conversion, commitment and loyalty.

Customer Trust – Loyalty – Retention Analysis Surveys

Depth of consumer attitudes formed about the product and/or company. Especially for high priced consumer goods with long decision and purchase processes.

Customer Service Surveys

Focus in detail on the actual customer service that was received, the process involved in receiving that service and the evaluation of the participants in the service process.

Customer Service Representative Surveys

Attitudes, Burnout, Turnover, and Retention

• Customer Service Representatives hold attitudes that reflect on their job-related activities including:
• The allocation of time & solutions to customer needs
• How to improve their job & best practices
• How well internal departments help customers
• These surveys focus on reducing costs and increasing the quality of customer relationships.

 Brand & Advertising Research

 Brand & Advertising Research

Advertising Value Identification and Analysis Surveys

Mapping the hierarchical attributes, benefits, and values associated with and portrayed by an advertisement. Means-end analysis is often part of this type of study

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Advertising Media and Message Effectiveness Surveys

Identifies the impressions, feelings, and effectiveness in moving the respondent to a desired goal (increased awareness, product information, trial, repeat purchase).

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Brand Equity Surveys

What is psychological value that a brand holds in the marketplace? A composite of brand awareness, brand quality, brand associations and brand loyalty measures.

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Advertising Value Identification and Analysis Surveys

Mapping the hierarchical attributes, benefits, and values associated with and portrayed by an advertisement. Means-end analysis is often part of this type of study

Advertising Media and Message Effectiveness Surveys

Identifies the impressions, feelings, and effectiveness in moving the respondent to a desired goal (increased awareness, product information, trial, repeat purchase).

Brand Equity Surveys

What is psychological value that a brand holds in the marketplace? A composite of brand awareness, brand quality, brand associations and brand loyalty measures.

 Market Research

 Market Research

Market Description Surveys

Determine the size and relative market share of the market. Provide key information about market growth, competitive positioning, and share of market.

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Market Profiling-Segmentation Surveys

Identify customers and non-customers, and why they are or are not your customers. Often a descriptive market segmentation and market share analysis.

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Competitive Product and Market Positioning

“Best Practices” study of “How does the market view us relative to the competition?” Compares attributes and benefits of the product.

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Habits and Uses Surveys

Understanding usage situations, including how, when and where the product is used. May include a real or virtual pantry audit.

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Product Fulfillment Surveys

Evaluation of promised attribute and feature benefits (both tangible and intangible). Are expectations produced by advertising, packaging, and product appearance fulfilled?

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Market Description Surveys

Determine the size and relative market share of the market. Provide key information about market growth, competitive positioning, and share of market.

Market Profiling-Segmentation Surveys

Identify customers and non-customers, and why they are or are not your customers. Often a descriptive market segmentation and market share analysis.

Competitive Product and Market Positioning

“Best Practices” study of “How does the market view us relative to the competition?” Compares attributes and benefits of the product.

Habits and Uses Surveys

Understanding usage situations, including how, when and where the product is used. May include a real or virtual pantry audit.

Product Fulfillment Surveys

Evaluation of promised attribute and feature benefits (both tangible and intangible). Are expectations produced by advertising, packaging, and product appearance fulfilled?

Send us a message

Our research incorporates academic standards for rigor to ensure that clients can be confident in the decisions they make based on the results. Fill in the form below to get solutions for your business!

Address

37 Lauda Rd,
Killarney Gardens,
Cape Town,
South Africa

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